rotative research Edition 01 How does on-site marketing imagery of a new development mediate between the real/present (and past) and the future context? How does it connect to the existing one? How does the use of a type of imagery and language correlate material wealth and urbanization?
The Image of Promises
Ever more technically advanced 3D renders make the architectural images representing the envisioned end-result increasingly realistic. Paradoxically, however, the resulting visuals also become more and more alike (and thus also less ‘real’), exposing a constantly returning same-like smoothed colour scheme, ever returning stereotyped figures draw to inhabit the space, gleaming surfaces of buildings and streets, and standardized accompanying texts. They impose or project a specific atmosphere.
What does this mean for our built environment? How do these 'corporate' aesthetics relate to local specific contexts and what is their impact on architecture and the appearance and identity of our cities?
First case of study: Belgrade Waterfront development During a workshop week in Belgrade we have been in conversation with architects, activists and residents which have opened up various perspectives,varying from critiques, concerns to contentment on this project. For us the construction site with the semi-utopian billboard images, texts and publications of Belgrade Waterfront and an exploration of the city 360° around the site, revealed a huge disconnection/conflict of the new developments in relation to the existing context and the city’s identity.
We made a series of photographs and a video that point out the absurdity of the 'reality' that is presented, in this development and similar developments on a global scale.
Thank you SCAPES:LAB, TUDelft Complex Projects, actors and actress (Milan, Nikola, Sanja, Veljko)
About the project rotative researchOur practice as architects requires us to question the way architecture and city planning are done today. Therefore, in december 2017, we initiated a project on this topic, that has developed in five editions. By combining an experimental and phenomenological approach with open dialogues and critical reflection, we search for new ways to experience, understand and debate the transformation of our built environment, and aim to involve a wider audience than the architectural community, as well as to create a more elaborate understanding together with other related disciplines.
A palimpsest of past, present and future and changes in value, meaning and form
We focus foremost on parallels and contradictions, taking time and context* as the main parameters.
Edition 01 - The Image of Promises 2017
Edition 02 - Simultaneity in Cities 2017
Edition 03 - Urban Transformation as Event 2018
Edition 04 - Materialisation of Intentions: Evidence of the Absent 2019
Edition 05 - The site as a space for design and public dialogue 2020